Netherlandsbased blocks 33m
Deloitte, The Salvation Army, and the National Dutch Police are just a few of the companies that Betty Blocks, an application platform as a service (aPaaS) firm with a significant presence in Atlanta, already claims as core clients.
The group has now secured $33 million in financing to support non-programmers in creating apps.
“In order to create enterprise-grade apps, we are concentrating on business developers and fusion teams. To do this, we provide an all-in-one platform, which means that everything required to create enterprise-grade apps can be found in a single cloud-based IDE, according to CEO Chris Obdam, who spoke to Hypepotamus.
Along with previous backers Morse Investments and NIBC Bank, European private equity and venture capital investor SmartFin Capital led this fundraising round.
According to Paul Greenwood, CIO of legal firm Clifford Chance, “digital transformation has only become more crucial during the Covid-19 epidemic, and as one of the world’s premier law firms, we utilise Betty Blocks to innovate quicker and to interact with new generations of lawyer developers.” “To maintain our competitive advantage over the last five years, we have produced hundreds of apps utilising Betty Blocks.”
In Atlanta, the team now has 15 workers working in sales, support, and marketing positions. According to Obdam, some of the funds will be used to grow the regional office.
The No-Code Movement’s Backers
Tim and Chris Obdam, brothers, founded a “illegal” radio station where they “learned how to broadcast and programme while staying on air with absolutely little funding,” which is how the idea for Betty Blocks first came to be.
In the end, the two collaborated on a platform to “enhance software without coding” while also starting a software firm.
No-code/low-code platforms like Betty Blocks are designed to assist non-technical employees in a company in realising their ideas. Users build complex, enterprise-grade programmes by dragging and dropping pre-configured pieces rather than learning many coding languages.
After all, the objective is to quicken the innovation process and decrease the amount of time needed to launch a go-to-market app.
The Betty Blocks platform has a low-code layer of functionality on top of a no-code base. As a result, it is feasible to share building blocks for unique builds. Skilled developers may create projects with distinctive branding and fresh features. Once constructed, they may use it as a building component and distribute it throughout the entire company, says Obdam.
According to Obdam, Betty Blocks goes a step further by assisting enterprise businesses in putting these citizen development ideas into practise by gathering suggestions and app needs as well as offering mentoring and direction throughout the development process.